What Digital Marketing Products Can You Use To Generate "Walk-In Traffic" For Your Business
Most people consider that digital marketing agencies work mainly for eCommerce, website traffic, social media platforms, etc. As a result, digital marketing products that can benefit walk-in traffic are usually ignored.
However, digital marketing is a useful way to boost in-store sales. Even though eCommerce is getting bigger, offline sales continue to be massive. There are still multiple things that online stores can't provide. For instance, most people still prefer to see and touch products before they buy. According to recent studies, most consumers don't want to pay shipping fees and dislike waiting to receive the items.
There are many retail business owners opportunities to boost sales by implementing wise digital marketing strategies to attract more clients. Let us help you bring more walk-in traffic to your business to enhance brand awareness and customer loyalty.
Four Digital Marketing Products To Grow Your Business
1. Email Marketing
Email marketing is one of the most affordable and highly effective ways of getting in touch with your target audience. However, it's crucial to get it right if you want to achieve the best results. For instance, if you have a small restaurant based in Orlando, Fla., sending emails to people across the country isn't a wise idea as they're less likely to visit and become loyal customers. You can use several techniques you can utilize to get a local email list to keep in touch. Some of the most powerful ideas are:
Segment your email list into groups with similar features. Give something in return for signing up to your email list. Encourage visitors to leave their contact information when they visit your website or business. Email marketing can be challenging if you don't know how to start. It's an excellent idea to get the help of a digital marketing agency to send your emails to the right target audience at the right moment.
2. Social Media
Many people ignore social media platforms since they don't sell their products online. But that's not a good idea since our experience online affects our behavior offline. Eighty-two percent of people research online before buying. So, if you want to boost your walk-in traffic and business sales, it is vital to enhance your online presence. Keep in mind that usually, the sales funnel begins on the internet and finishes at the store. Without proper social media channels, you may lose potential customers.
For example, a person can find your product or service on Facebook, then call your business by phone, and finally, visit the store to buy the product. Digital and non-digital marketing tools are all connected. Your target audience is on social media. There are more or less 3 billion social media users, so it's a digital marketing product you can't overlook.
Thanks to social media platforms, you can increase brand awareness by:
Offering discounts and sales to potential buyers Engage with your target audience Receive feedback, comments, and complaints while having the chance to reply to them Increase brand loyalty Since there are many options, it's essential to understand that you don't need to be active on all of them. Select the one that best fits the type of products you sell. Commonly, for retail stores, the most common ones are Facebook and Instagram. But with the help of a digital marketing agency, you can find the one where your target audience hangs out.
3. Develop Local SEO
As we mentioned, it's crucial to contact buyers within your vicinity. We recommend using local SEO to increase walk-in traffic and boost sales. Local SEO is one of the most significant digital marketing activities every business needs as it represents big benefits for your physical business. Please note that when a company appears on searches, there's a higher chance of a conversion. Studies have shown that half of the smartphone users performed local searches before visiting a physical store. If you don't know much about how to improve local SEO, here are some hacks that can help you: Include your business in local directories. Most browsers like Google verify through local listings that the company exists in that location. Promote online reviews as they draw attention to new customers. Keep in mind that more than 80% of people trust online reviews.
4. Use Pay-Per-Click Ads
As part of your digital marketing products, it's essential to utilize online ads. Online advertisements are an easy way to attract new customers immediately. Make sure to reach people near your business. The two most popular digital marketing channels are Google and Facebook ads. Pay-per-click ads can be challenging as there are multiple elements to consider before placing an ad. It's crucial to consider location, behavior, interests, connections, and keywords for the best results.
Bottom Line Digital marketing products are crucial to boost walk-in traffic to your business. Remember, most customers use the internet to research products before they purchase. Make sure to use these digital marketing tools to get more people to your business. It's an excellent idea to work with a digital marketing agency to get positive results in less time and with less money.