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If you're a business manager, it is challenging figuring out how to interest your leads and obtain the most outstanding return of investment (ROI). The main job of a Facebook marketing campaign is to remain in the consumer's mind. Br>
When you start using Facebook ads, there are different levels of audience. Depending on your audience's category, it's possible to build an effective and profitable marketing campaign. It's imperative to target only those customers who are engaged in your product or service. As Facebook ads are becoming more and more expensive, creating a warm audience is the most effective way to convert your advertising dollars.
Understanding Facebook Audiences
As mentioned, there are three audience categories:
Cold - those who have no idea about your company or hasn't interact with your content
Warm - people who know and like your product or service. These people have visited your website or reproduce your video for at least three seconds.
Hot - persons that have taken action by visiting your site, providing their contact information, or even try to buy from you
It would be best to begin your Facebook campaign targeting cold audiences; this way, you can expand into new sectors. Once Facebook has enough information about the type of customers interested in your business, you can use Lookalike and Saved audiences. Remember that if you want to run a successful ad campaign, you need to target all audiences. If you target only one audience, it won't produce profitable results, which is, after all, your primary goal.
How To Build Warm and Hot Audiences
There are two forms you can create warm and hot audiences:
1. Pixel Code
You can gather information about people who visit your site by installing a pixel code. Facebook's pixel code evaluates conversions through form fill and sales. Installing the code on your website is easy, even if you're not a tech-savvy person.
2. Engagement Audiences
If you don't have a site or haven't installed the pixel code, don't worry, as you can still create a warm audience. Facebook allows you to find an audience based on those who engage with your posts, videos, and ads. There are three types of posts you can use to create an engagement audience: canvas, lead generation forms, and video views. Video views are the fastest methods to build a warm audience.
A video view audience occurs when you upload a video to your Facebook page and then spend approximately $15 on an ad. Then you can build a custom audience from people who saw the video. Facebook lets you select from 3 and 10 second, 9%, 25%, 50% or 75% viewers. Keep in mind that the audience's size diminishes the longer people watch the content, but the engagement of the audience also rises. Finally, targeting specific audiences with Facebook ads is the best way to increase your cost-efficiency conversion. If you don't know how to create a warm audience, make sure to contact our digital marketing company today!
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