WEB DESIGN
Web DevelopmentOne of the best selling tools you have these days is your website. It is imperative to have a professional website to ensure your company's message is reaching your target customer. There are many retail business owners opportunities to boost sales by implementing wise digital marketing strategies to attract more clients.
SOCIAL MEDIA MANAGEMENT
all social platformsIf social media marketing feels like an unsolvable puzzle, you are not alone. What works for one business when it comes to social media is not likely to translate directly to another organization. Social media is highly subjective, and it takes a lot of testing and adjusting to get your strategy right.
VIDEO MARKETING
all video productionRichardson Digital Marketing features a team of expert video makers that create promotional content for your company. Videos can range from simple, short whiteboard animations with visuals to complex whiteboard animation videos along with voice-over and music. When we work together, our goal is to help you realize the full potential of your campaign. There are many retail business owners opportunities to boost sales by implementing wise digital marketing strategies to attract more clients.
LOCAL SEO
Store Front BusinessDo you talk to those in your community? It may be difficult envisioning the success of your business without a strong sense of your clients and the demographic they represent. We help you make that happen by offering trustworthy tools for local marketing strategy, including Store front local SEO planning and internet marketing strategies to turn leads into customers coming through your door.
CONTENT MANAGEMENT
content management systemOne of the best selling tools you have these days is your website. It is imperative to have a professional website to ensure your company's message is reaching your target customer. There are many retail business owners opportunities to boost sales by implementing wise digital marketing strategies to attract more clients.
Link Building
White hat link buildingA link builder is someone who specializes in acquiring high-quality backlinks to rank higher on search engine results pages. It's not just about marketing your website; it's about advertising the product through keywords, social networks, and conversion rates. RDM provides a full suite of SEO services that include an extensive list of Google ranking factor-oriented techniques to help you advertise your products, increase traffic and hone customer conversion metrics.
Reputation Management
brand managementOnline reputation management is an area of digital marketing that takes businesses and brands seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Richardson Digital Marketing provides the most comprehensive online reputation services for companies looking for a competitive advantage in today’s highly demanding marketplace. Our top-rated SEO experts are knowledgeable about search engine algorithms, rules, and guidelines to ensure that your company isn't penalized or filtered from search results due to disingenuous reviews by competitors trying to hurt you out of business. We also provide detailed content analysis reports on competitor social media pages so you can learn what they are doing well or could do better on their own websites - meaning no more trial and error when it comes time
PAY PER CLICK ADVERTISING
PPC MANAGEMENTRichardson Digital Marketing's pay per click advertising services help brands achieve their goals through measurable performance. While digital marketing trends are always evolving, the RDM team has an understanding of among many things: Google ads, Amazon ppc strategy, and best practices in PPC management. We specialize in ad budget management serving clients from all consumer-base levels--from small local companies to large firms across digital channels such as Facebook Ads, Google Ads and other essential media platforms.
Segment your email list into groups with similar features. Give something in return for signing up to your email list. Encourage visitors to leave their contact information when they visit your website or business.
SEO WEBSITE
web optimizationThe first step to increasing leads and sales is understanding how search engines work. Your first page performance matters more than ever before because Google rewards its optimized websites by exposure in the SERPs for target keywords. By leveraging proven, strategic processes that focus on key elements of long-term SEO success, Companies can use RDM to achieve better rankings, increased brand awareness and higher quality leads because of better search results.
SMS MARKETING
mobile marketingSMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
include call to action
EMAIL MARKETING
PPC MANAGEMENTRRDM can provide email-marketing services for your business. We'll get to know you on the inside as a person and an entrepreneur, so we can craft personalized messages that resonate with your target audience. We want you to feel confident in our abilities. Whether it's one campaign or an ongoing strategy; we provide the expertise needed to succeed through high-quality digital marketing strategy and unmatched personal service.
Segment your email list into groups with similar features. Give something in return for signing up to your email list. Encourage visitors to leave their contact information when they visit your website or business. Email marketing can be challenging if you don't know how to start. It's an excellent idea to get the help of a digital marketing agency to send your emails to the right target audience at the right moment.
2. Social Media
Many people ignore social media platforms since they don't sell their products online. But that's not a good idea since our experience online affects our behavior offline. Eighty-two percent of people research online before buying. So, if you want to boost your walk-in traffic and business sales, it is vital to enhance your online presence. Keep in mind that usually, the sales funnel begins on the internet and finishes at the store. Without proper social media channels, you may lose potential customers.
For example, a person can find your product or service on Facebook, then call your business by phone, and finally, visit the store to buy the product. Digital and non-digital marketing tools are all connected. Your target audience is on social media. There are more or less 3 billion social media users, so it's a digital marketing product you can't overlook.
Thanks to social media platforms, you can increase brand awareness by:
Offering discounts and sales to potential buyers Engage with your target audience Receive feedback, comments, and complaints while having the chance to reply to them Increase brand loyalty Since there are many options, it's essential to understand that you don't need to be active on all of them. Select the one that best fits the type of products you sell. Commonly, for retail stores, the most common ones are Facebook and Instagram. But with the help of a digital marketing agency, you can find the one where your target audience hangs out.
3. Develop Local SEO
As we mentioned, it's crucial to contact buyers within your vicinity. We recommend using local SEO to increase walk-in traffic and boost sales. Local SEO is one of the most significant digital marketing activities every business needs as it represents big benefits for your physical business. Please note that when a company appears on searches, there's a higher chance of a conversion. Studies have shown that half of the smartphone users performed local searches before visiting a physical store. If you don't know much about how to improve local SEO, here are some hacks that can help you: Include your business in local directories. Most browsers like Google verify through local listings that the company exists in that location. Promote online reviews as they draw attention to new customers. Keep in mind that more than 80% of people trust online reviews.
4. Use Pay-Per-Click Ads
As part of your digital marketing products, it's essential to utilize online ads. Online advertisements are an easy way to attract new customers immediately. Make sure to reach people near your business. The two most popular digital marketing channels are Google and Facebook ads. Pay-per-click ads can be challenging as there are multiple elements to consider before placing an ad. It's crucial to consider location, behavior, interests, connections, and keywords for the best results.
Bottom Line Digital marketing products are crucial to boost walk-in traffic to your business. Remember, most customers use the internet to research products before they purchase. Make sure to use these digital marketing tools to get more people to your business. It's an excellent idea to work with a digital marketing agency to get positive results in less time and with less money.